Have you been questioning if your marketing strategy is working as well as it could? Do you even HAVE a marketing strategy? Because you should.
If you’re a beginner at this – you’re in the right place! Marketing can be broken down into two schools of thought before you start digging deeper. These two schools are Digital and traditional marketing.
Here’s the rundown:
Traditional marketing is the most basic and conventional of the marketing styles. It’s a one-way communication model, but it has a larger reach (keep in mind, it’s mostly untailored). These are the common ways to reach your audience through traditional methods:
- Print of ads on newspaper and magazines
- Mailbox drops (flyers)
- Commercials on TV, radio and billboards
Digital marketing, on the flipside, is a newer style of marketing, and it’s constantly evolving! Through this method, you can reach a direct audience that you have chosen to market to. These are the usual ways that business owners can best use digital marketing:
- Advertising your brand name through different social media platforms
- SEO & SEM
- Content marketing
- Lead management
- Paid search
As you can imagine, we support digital marketing more so than traditional, and I’ll break down why.
Traditional Marketing Advantages and Disadvantages
- Easily reach your local target audience
- Materials can be kept as the audience often will have a hard copy that can keep with them
- Easy for the audience to understand
- There is often little or no interaction between your chosen distribution channel and your audience
- Running of traditional marketing can cost a lot – think printing and paying of people to distribute the content
- Results cannot be easily measured – how do you know how many people came to you because of the billboard or TV ad?
Now, here are the advantages and disadvantages of digital marketing
- You can choose to target local or international (or both!)
- The audience can choose how they want to receive content
- Interaction with the audience is possible (and important!)
- It’s very cost efficient – paid online ads are an option, but you’ll find that it’s still a lot cheaper than traditional marketing
- Data and results can be easily reported (there are so many tools online now, you can keep up in real-time)
- It can be time-consuming
- You need to be a bit tech savvy and bring in help at times
- Not every person will have a positive response
It can get lost in the online world of white noise and be missed
When it comes to making a choice, however…
We often find that it’s smart to utilise both to your advantage. Traditional marketing can be useful in maintaining and progressing current and budding relationships. While you can use digital to generate leads and bring attention to your brand. A multi-channel approach is often the way that our clients choose to go, but the beauty of marketing is, it’s completely up to you!